Is hiring an agency right for you?
Time and again, the choice between building and maintaining it yourself or hiring a professional agency to do the work for you leaves one clear answer: agencies come out as the clear winner in terms of professionalism, legitimacy, convenience and efficiency. In this article, we will take a look at the advantages of hiring a professional web design firm over doing it yourself.
In this digital age, the last thing you want is to have a finicky online presence. Whether that means a website that is generally outdated, is missing critical information, or is just hard to navigate, your brand is being reflected by the quality of your site. While it can be better to have “something rather than nothing”, having an unfinished website or one that can’t be integrated with your third party tools like booking, contact forms, etc might actually be hurting your business! Having whole pages with broken links and/or widgets throwing error messages at your visitors while they are trying to check out from your store will deter people from doing business with you.
Your website might be the first or only interaction a customer has with your business. If it is not in tip top shape, then potential customers are receiving a less than ideal first impression and existing customers can have a negative experience. Creating your own website on a “DIY” platform such as Wix, Weebly, Squarespace, etc means that you are responsible for the design, initial launch of your site, making sure it is up to date, maintained, responsive, and trustworthy. Unless you have a background in the arts, computer science, or have actively built and maintained websites in the past, chances are that your website will have trouble competing with professionally designed and developed ones.
What can an agency do to help my brand?
An agency can help build and maintain your online brand and presence. A professional web development agency can ensure that your website is easy to navigate, beautiful, responsive to mobile devices, and functional for your unique business needs. If issues arise, they will be available to fix it immediately. That leaves you with more time to do what you do best, and less time trying to figure out error messages or plugins that aren’t working. In addition to keeping your site functional at all times, they will point out ways to increase brand consistency across other online platforms such as social media, review sites, email marketing and more.
Not only does a good agency come in handy when things go down, but they also help to make sure that things do not go down in the first place. You might not be a web development expert, but they are. A lot is to be said for getting it right the first time. Any professional web developer will be sure to put safeguards in place such as daily backups, regular checks on plugins and versions of things so that your site does not go down. A website is like a house- leave construction of the foundation to the experts. It is absolutely crucial that your website is built correctly so that it is scalable, consistent, and fully secure for your business and your customers.
Focus on your business and work with someone who has experience making brands look great
Working with an agency is an investment in your business
Working with an agency is an investment in your business
