Nowadays, a professional website is essential for any business that takes itself seriously. The COVID-19 pandemic has only exacerbated the need to put your business online. But even before our economy was on lockdown – having a quality website has been proven to generate business, increase legitimacy, and more. It can also greatly reduce manual work such as emailing PDF forms or instructions, providing directions to your location, taking orders over the phone and much more. If you want potential customers to also take you and your business seriously, let’s get into some of the main reasons you want a quality website for your goods, services, or establishment.
You have surely found yourself turning to the web when searching for a product, service, or specific type of business. Most people search exclusively online for most of their shopping. That fact is almost impossible to avoid, no matter your industry, in this digital age. Now though, with the coronavirus pandemic changing the way we do business towards an even more online experience, it is completely unavoidable. Your potential or current customers are online, and so is your competition.
As the world around us is getting more technologically sophisticated, businesses must learn to adapt. The fact of the matter is, if you do not want your business to get left out, you need to get online. To be left out is to be eliminated, because, let’s face it- most people are constantly glued to their devices. At the least, we use our phones when we need to find anything that we are not already aware of. This brings me to my next point: competition.
Stay Competitive
Even if you offer superior, more affordable goods or services, and you already have a solid customer base, if you do not have a professionally-built and maintained website, you are stifling your business’ future. Customers phase out eventually, and when new potential customers hit the market, they primarily search online. Regardless of your business’s success, you are risking your business every day by not having a high quality and usable website.
Imagine the feeling when a competitor launches a new website with booking forms, an online shopping cart, video testimonials, and all of the information potential customers need to make a decision. Without an incredible website of your own, the competition has a significant edge over you. The last thing you need is for your competitors to have a more enjoyable and easier experience for your existing or potential customers.
If you are a major player in your industry, a functional, up-to-date and beautiful website is necessary. Though the downsides of not having a website are immense, the upsides of having and maintaining one are arguably greater.
With an exceptional website, your business is in position to take the lead of your competition. If you already have a lead you are comfortable with, your website will help you to maintain it. Things like awareness, convenience, and efficiency are reasons why your customers come to and stay with your business. More now than ever, little can provide more benefit to your business than a professionally built website.
Optimize Your Time and Focus on Your Business
If you regularly order food, products, etc online, then you already know how convenient having that option is, as a customer. Now, imagine not being able to do those things at one store or restaurant but being able to at another. When considering placing large orders or being under any sort of time constraint, in most cases, convenience will weigh heavily on your decision. Digitally-positioned establishments can take advantage of utilizing online forms, displaying inventory updates, providing FAQs, and online payments. This means that customers only need to call or reach out with more complex questions, giving your employees more time to focus on their primary role.
Now, realize that as technology progresses, this convenience is being brought to literally every industry- from clothing, to automotive, to the creative fields, and everywhere in between. Your business should choose to optimize employees’ time. Having a well thought-out and professionally implemented website can add endless possibilities to your customer and employee satisfaction!
Tell Your Story
Without a unique website, it can be hard to tell your business’ story. As I have highlighted throughout this article, we as a society do business quickly and efficiently. But the personal touch still goes a long way. It is highly appreciated, and will bring customers back time and time again, as long as it is done the right way. Your website is the place to add the first step of this personal touch. On your site, you can tell the story of you and your business. People love to know who they are shopping with and how you got to where you are. If you have a story behind your business- one which fuels the way you work and why you do what you do- people want to know it. You can put your story out there for your customers and the world to see, potentially bringing in new business that specifically want to work with a company like yours.
Right Brain Can Help!
